Bang & Olufsen
 

 
 

 

The Wall of Sound



The idea started with the concept "monument of sound". Bang & Olufsen produces artistic products that are valued across generations. Our products have longevity, making them as timeless as "monuments". To communicate this idea with our audience, we decided to explore a bold and experiential path, creating our brand landmarks. Here are "The Walls of Sound".

Recognition:
Young Ones ADC Merit︎︎︎
Advertising / Branding / Animation / Transmedia




Design / Animation /Art Direction / Rendering

Ruiqi Zhou

Voice Over

Jillian Stiles

Bang & Olufsen
 

 
 

 

Foreground Music



Someday, I went into a restaurant, heard my favorite song, and looked around to see where it came from. After seeing a black, boxy, generic speaker at the corner, I realized speakers are not only voice media but representations of how we treat music. An unnoticeable speaker at the corner will blend into the environment and turn the music into white noise. But Bang & Olufsen are designed to be heard.
Recognition:
Young Ones Show Merit︎︎︎
Advertising / Branding / Animation / Social Media