World Health Organization

Brighten the future



Nowadays, people set a higher and broader expectation for health organizations to pursue global health. The meaning of “health” is much more than “nothing goes wrong.” With the rebranding for World Health Organization, the aim is to refresh the interpretation of their duty by shifting the impression from “medicine” to “general well-being.” We create a vision with vibrancy and positivity by introducing illustration and playful type treatment and a refreshed color palette. We believe this new branding will communicate that WHO is the sun brightening the future.

Logo Concept:


The new WHO emblem takes the shape of the sun, which stands for the brightfuture and hope. By combining the sun and WHO, we emphasize leadershipand the role of innovators.
 

Instructor 

Monica Schlaug
Gerardo Herrera

Design / Animation /Art Direction 

Ruiqi Zhou

Illustrator

Zilan Zhao